Largely centered around Gwen Stefani's admiration for the adventurous and fun fashion sense of the Harajuku Girls, the club kids of Tokyo’s Harajuku Street, which Stefani first visited in 1996, Harajuku Lovers watches is a novelty line starring the Stefani-created anime characters called Love, Angel, Music and Baby.

Far more innovative, fan-friendly and appealing than what usually accompanies an artist's album or tour, all Harajuku Lovers watches features lyrically-rooted original artwork Stefani created or commissioned for Love. Angel. Music. Baby. Harajuku Lovers watches brings together visual elements related to the music with product that fans can use and wear.